Ally Bank: A Sheep or A Wolf In Sheep’s Clothing?
Rebranding is not a new trick. You may recall that Philip Morris tried to rebrand itself as Altria because of all the bad press associated with cigarettes. Now GMAC bank is trying to rebrand itself as Ally Bank, an honest bank with no ties to the shiftiness of the economic collapse. Why Ally Bank? It’s …
Ally Bank: A Sheep or A Wolf In Sheep’s Clothing? Read More »
