Money Management

Goal Motivation: the Carrot or the StickK

For the last several months, I’ve been hearing about this theory that the risk of losing money can be more motivating than the prospect of winning money. Last week, NPR reported on a website based on the theory. It was developed by two Yale professors and is called StickK. I’ll explain how it works. The Stick Theory of Goal Motivation Many people use positive reinforcement to reach their goals,…
Continue Reading